A free SEO strategy session is 30 minutes.

That's a lot of value compressed into half an hour — but only if you arrive prepped.

Most people show up cold. They spend the first 8-10 minutes catching me up on basics I could've read in their Search Console in 30 seconds. By the time we get to the actual diagnosis, we've burned a third of the call.

The fix: run 4 AI SEO prompts before the call. Each one takes 3-5 minutes. Together they compress everything I need to know about your site into a one-page brief I can absorb in 60 seconds — which means we spend the full 30 minutes on YOUR specific bottleneck instead of context-setting.

Here are the 4 prompts, copy-paste ready, and exactly how to use them.

🔥 Prep with the 4 prompts, then book the call. Book your free SEO strategy session — 30 minutes, with me directly, no pitch. → Book it

Why prep multiplies the value of a free SEO strategy session

Senior strategy time is a compressing asset. Whether you're paying $500/hour or getting 30 minutes free, the throughput is set by how prepped the briefing is.

A prepped call covers 3x what an unprepped call covers.

A prepped client walks away with specific tactical actions; an unprepped client walks away with a general direction.

The prompts below are not optional polish — they're the lever that turns a "nice 30-minute chat" into a "this saved my quarter."

If you take nothing else from this article: run prompt 1 at minimum. It alone doubles the value of the call.

Prompt 1 — The "current state" one-pager

Paste this into ChatGPT or Claude before the call. Output: a single-page summary that takes me 60 seconds to read and lets us skip the warmup.

You are a senior SEO strategist preparing a one-page brief for another
senior SEO who'll diagnose my site in 30 minutes.

My site: [URL]
My niche: [INDUSTRY / OFFER]
Revenue model: [SaaS subscription / Ecom orders / Lead gen / etc]
Current monthly organic traffic: [NUMBER from GSC]
Current monthly conversions from organic: [TRIALS / SALES / LEADS]
Average customer LTV: [AMOUNT]

My top 3 commercial keywords I want to rank for:
1. [KEYWORD] — current position [#]
2. [KEYWORD] — current position [#]
3. [KEYWORD] — current position [#]

My 3 biggest direct competitors: [LIST URLS]

What I've already tried in the last 12 months: [LIST 3-5 THINGS]

What I think the bottleneck is: [YOUR HYPOTHESIS]

Generate a one-page brief covering:
- 5-sentence summary of where I am
- 3 most likely bottlenecks based on the data
- 3 questions the senior SEO should ask me on the call
- The 1 metric we should both stare at first

Output in clean markdown, under 400 words.

Bring this brief to the call. I'll read it in the first 60 seconds and we'll skip straight to the diagnosis.

Prompt 2 — The competitor gap snapshot

If you have access to Ahrefs or Semrush, export your top 3 competitors' referring domains and run this prompt.

Below are 3 lists of referring domains — my site and my top 2 competitors
in [NICHE]. Each list is a CSV export from Ahrefs.

MY SITE:
[PASTE TOP 30 REFERRING DOMAINS]

COMPETITOR 1 ([URL]):
[PASTE TOP 30 REFERRING DOMAINS]

COMPETITOR 2 ([URL]):
[PASTE TOP 30 REFERRING DOMAINS]

Output:
- Top 10 referring domains BOTH competitors have that I don't
- Suggested angle to pitch each (data study / guest post / expert quote / etc)
- Rough difficulty of landing each (LOW / MEDIUM / HIGH)
- Priority order if I could only pursue 5

This compresses what would be a 20-minute live exercise into a paste-able summary. On the call, we'll skip generating the list and go straight to discussing which targets are worth the effort.

Prompt 3 — The intent-match check

For each of your top 3 commercial keywords, run this prompt to check whether your page actually matches the SERP intent.

For the keyword "[KEYWORD]", here are the URLs and meta descriptions of
the top 10 results on Google as of today:

[PASTE TOP 10 URLs + META DESCRIPTIONS — can grab via Search Console
or a quick incognito search]

My current ranking page for this keyword: [YOUR URL + ITS META DESCRIPTION]

Diagnose:
1. What format is Google rewarding? (listicle / comparison /
   guide / tool / video / etc)
2. Does my page format match?
3. If not, what specific page format should I have built instead?
4. What 3 elements are present in 8+ of the top 10 that my page is missing?
5. Rough effort to fix: LOW / MEDIUM / HIGH

Run this for each of your top 3 commercial keywords. Bring the outputs to the call. We'll spend ~10 minutes discussing whether content/intent is the actual bottleneck or whether it's links/technical instead.

Prompt 4 — The "what would Julian ask" rehearsal

The most underrated prep prompt. Use it to simulate the call before the real one, so you've already thought through the answers.

You are Julian Goldie, founder of Goldie Agency, running a 30-minute
free SEO strategy session for a [INDUSTRY] business doing [REVENUE].

The business owner has prepped this brief: [PASTE PROMPT 1 OUTPUT]

You're senior, direct, no-fluff, UK-tone, 1st person.

Simulate the strategy call: ask the 5 questions you'd actually ask,
then deliver the 3 biggest gaps you'd identify and the single biggest
lever you'd recommend.

Format as a script with your questions and the owner's likely answers,
then your diagnosis at the end.

Run it on Claude (Claude is better for this kind of long-form simulation than ChatGPT — covered in our Claude vs ChatGPT for SEO breakdown).

The simulated call won't be as good as the real one — but it'll surface the questions you should have answers ready for, and it'll often pre-identify the bottleneck so the live call goes deeper faster.

What the call looks like after this prep

A free SEO strategy session with a prepped client is dramatically different from an unprepped one.

Unprepped:

Prepped (with the 4 prompts above):

Same 30 minutes. Massively different output.

What to bring beyond the prompts

The prompts cover most of the prep, but a few session-day basics still help:

What NOT to bring:

Lean in. Focused. The 30 minutes is the asset.

Where to get more prompts like these

The 4 prompts in this article are pulled from the free 200+ AI SEO Prompt Library I maintain. The full library covers keyword research, content briefs, on-page, technical, outreach, digital PR, and more — every one is one I actually use on live client work at Goldie Agency.

Grab the library, run the 4 prompts above, then book the call. That's the system.

For deeper context on which LLMs handle which SEO tasks best, read the Claude vs ChatGPT for SEO breakdown. For the full AI SEO workflow we run at Goldie Agency, the AI SEO workflow for agencies piece is the long version.

🔥 Prepped and ready? Book the free SEO strategy session — 30 minutes, with me, no pitch. → Pick a slot

FAQ — prepping for a free SEO strategy session

Do I have to do the prep, or can I just show up?

You can show up cold and I'll still give you value. But the prepped clients get 3x what the unprepped ones get. The prep is the multiplier.

What if I don't have Ahrefs or Semrush for prompt 2?

Skip prompt 2 or use the free Ahrefs Webmaster Tools tier (gives you partial referring domain data on your own site). I'll share my screen on the call to pull competitor data.

Will you run these prompts on the call if I haven't?

I'll do the live equivalent in my head — but it's faster if you've pre-run them. The live version costs us 10+ minutes of the 30.

Does it matter whether I run the prompts on ChatGPT or Claude?

Use either. Claude is slightly better for the simulation in prompt 4 (long-form, narrative). ChatGPT is slightly faster for prompts 1-3 (structured output).

Can I share the prompt outputs with you before the call?

Yes — paste them into the booking notes when you book the call, or email them to me at me@juliangoldie.com 24 hours before. I'll have read them by the time we connect.

About Julian

I'm Julian Goldie — SEO entrepreneur, founder of Goldie Agency (a 7-figure SEO and link-building shop), and creator of the SEO Elite Circle and AI Profit Boardroom communities.

→ Book a free SEO strategy session with me

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Run the prompts, then take the call — that's the highest-leverage 90 minutes of SEO work you'll do this quarter, capped by a free SEO strategy session with me.